How can a small local business with no marketing budget use...

Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.

Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:

Processes

Place

Product

Price

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as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.

Good marketing is doing this well.

People

Can you fly an American flag in the UK in your own private property there? What is the UK’s government stance on that? And if yes, do you also have to fly the UK flag or the American flag can fly solo?

Perception

If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.

AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)

Have you ever regretted not hitting on a older women?

How can a small local business with no marketing budget use social media to attract more customers?

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